✕
📊 Free Benchmark Report

Most contractors respond in 4+ hours. Here's what that's costing you.

We pulled the data across 400+ roofing companies. The ones responding in under 60 seconds close 2.3× more jobs. Get the full breakdown for your market size.

  • Revenue by response-time band (27s vs 5min vs 4hrs)
  • Close rate benchmarks for companies your size
  • The exact follow-up sequence the top 10% use
No thanks, I'll figure it out myself
✕
🎬

Product Demo

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RelayRoof
Sign In Book Demo
AI Voice + SMS · Now in General Availability

Every roofing lead
contacted instantly.

RelayRoof uses AI voice and SMS to instantly engage inbound roofing leads, qualify homeowners, and book appointments automatically, before your competitor picks up the phone.

Book a Free Demo See it respond to a live lead in 27 seconds

20-min call  ·  No commitment  ·  Live in 3 days or less

27s
Avg. response
vs. 5 min industry avg
48
States covered
nationwide coverage
3 days
Avg. to go live
fully configured
24/7
Always-on AI
never misses a lead
🔒 app.relayroof.com/dashboard
RelayRoof
Dashboard
Leads
Conversations
Bookings
Analytics
Performance
Integrations
JK
Lead Dashboard
Live view · Updated just now
Filter
+ New Campaign
Leads Today
47
↑ 23% vs yesterday
Avg. Response
27s
↓ 94% faster than avg
Booked Appts
19
↑ 40.4% conv. rate
Pipeline Value
$84k
↑ 31% this week
Live Lead Feed
All
New
Booked
Sarah Mitchell
📍 Austin, TX · Hail damage
Google Ads
AI Calling…
12s ago
$8–14k
Marcus Johnson
📍 Dallas, TX · Storm claim
Facebook
Booked
27s
$12k
Linda Torres
📍 Houston, TX · Replace
GMB
Qualified
1m 22s
$6–9k
Derek Pham
📍 Phoenix, AZ · Repair
Website
Nurturing
3m 10s
$3–5k
Leads
247 total · 12 new today
Search
Filter
+ Import
All 247
New 12
Qualified 89
Booked 61
Lost 31
Name
Source
Score
Status
Last Activity
Value
SM
Sarah Mitchell
Austin, TX
Google Ads
94
AI Calling
12s ago
$8–14k
MJ
Marcus Johnson
Dallas, TX
Facebook
88
Booked
27s ago
$12k
LT
Linda Torres
Houston, TX
GMB
72
Qualified
1m 22s
$6–9k
DP
Derek Pham
Phoenix, AZ
Website
65
Nurturing
3m 10s
$3–5k
RC
Rachel Chen
Tampa, FL
Google Ads
91
Booked
18m ago
$15k
TW
Tom Wallace
Orlando, FL
Facebook
44
Nurturing
2h ago
$2–4k
Conversations
AI-managed · 3 active now
All Channels
SM
Sarah Mitchell
AI: Great! I've got you scheduled for Thursday…
12s
MJ
Marcus Johnson
What time works best for the inspection?
4m
LT
Linda Torres
AI: Do you have any photos of the damage?
22m
RC
Rachel Chen
Confirmed for Friday at 10am 👍
1h
SM
Sarah Mitchell
📍 Austin, TX · Hail damage · Google Ads
AI Active
Hi, I saw your ad about roof repairs. We had a big hail storm last week and I think my roof is pretty bad.
2:14 PM
Hi Sarah! I'm the AI assistant for Ridge Top Roofing. I'm so sorry to hear about the hail damage - that's stressful! I can get an inspector out to you fast. Are you in Austin?
Yes, near South Congress. It's pretty bad, there's a lot of missing shingles.
Got it. Based on what you're describing, this sounds like it may qualify for an insurance claim. We work directly with adjusters to make it seamless. Can we schedule a free inspection this week?
Yes that would be great. What days do you have?
Great! I've got Thursday at 2pm or Friday at 10am available. Which works better for you?
Just now · AI responding
Bookings
19 this week · 6 today
← May 2025
May 2025
Jun 2025 →
+ Book
Today - Thursday, May 15
9:00 AM
Marcus Johnson
📍 4821 Oak Lawn Ave, Dallas · Storm claim · $12k est.
InspectionInsurance
11:30 AM
Rachel Chen
📍 992 Bayshore Blvd, Tampa · Full replacement · $15k est.
Inspection
2:00 PM
Sarah Mitchell (Pending confirm)
📍 1402 S Congress Ave, Austin · Hail damage · $8–14k est.
InspectionAI Booked
4:30 PM
Open slot
Thu
15
Fri
16
Sat
17
Sun
18
Mon
19
Tue
20
Wed
21
Performance
Last 30 days
30 Days ▾
Leads Captured
312
↑ 28% vs prior period
Booked Appts
124
↑ 39.7% book rate
Avg Response
23s
↓ 97% faster than avg
Revenue Won
$218k
↑ 44% vs prior period
Leads & Bookings - Last 30 Days
Leads
Bookings
Integrations
5 connected · 2 available
Browse All
JN
JobNimbus
CRM sync · 2-way
● Connected
ST
ServiceTitan
Jobs & dispatch sync
● Connected
Zp
Zapier
Custom automations
● Connected
G
Google Ads
Lead form webhook
● Connected
f
Facebook Ads
Lead form webhook
● Connected
A
Angi Leads
Marketplace lead import
Connect
Wb
Webhook
Custom endpoint
Connect
The Problem

Your leads go cold
before you call back.

78%
Jobs go to the first responder
Nearly 4 in 5 homeowners hire the first contractor who contacts them. Speed isn't a competitive advantage; it's a survival requirement.
Velocify Lead Response Management Study
5 min
Until a lead goes cold
Lead qualification rates drop by over 80% after just five minutes. The window is tiny. Most roofing companies respond in hours, not seconds.
MIT / InsideSales.com Lead Response Management Study
Lead going cold in
5:00
48%
Of leads never get a follow-up
Nearly half of all inbound leads are never contacted a second time. Your reps are busy. Leads fall through the cracks. Revenue walks out the door.
Marketing Sherpa B2C Lead Follow-Up Report
4+ hrs
Average industry response time
The average roofing company takes over four hours to respond to a new lead. RelayRoof responds in under 60 seconds, every single time, automatically.
NRCA Contractor Operations Benchmark, 2024
"Every minute you wait, the lead is talking to your competitor. RelayRoof closes that window permanently."
Built for roofing operators who are done losing jobs to slow follow-up
Product

Built for operators,
not admins.

AI Conversations
Analytics
Lead Pipeline
🔒app.relayroof.com/conversations
Conversations · 24 active
SM
Sarah Mitchell
Just now
"Yes I'm interested, when can..."
🤖 AI Active
MJ
Marcus Johnson
3m ago
Appointment booked for Tue 10am
✓ Booked
LT
Linda Torres
12m ago
Has State Farm, 2,400 sq ft roof...
Qualifying
DP
Derek Pham
1h ago
Left voicemail, SMS sent...
Nurturing
Sarah Mitchell
Austin, TX · Google Ads · Hail damage · Just now
Call Rep
Book Appt
🤖 RelayRoof AI
· Called 12s after lead submitted
"Hi Sarah, this is Alex calling from Ridge Top Roofing! I saw you were looking for help with some hail damage. I'd love to get you taken care of. Do you have two minutes to chat about what happened?"
Sarah Mitchell · via SMS
Yes I'm interested, when can someone come out and take a look?
🤖 RelayRoof AI
"Absolutely! Before I get that on the calendar. Is this for a residential property? And are you planning to go through insurance or pay out of pocket?"
Sarah Mitchell · via SMS
It's my house. I have State Farm and I want to file a claim for the hail damage from last week.
🤖 RelayRoof AI
"Perfect. State Farm is great to work with. We can have an inspector out Tuesday morning at 10am or Wednesday at 2pm. Which works better for you?"
🔒app.relayroof.com/analytics
Total Leads (30d)
1,284
↑ 34% vs prior period
Booked Appointments
541
↑ 42.1% conv. rate
Avg. Response Time
27 sec
↓ 94% vs industry avg
Revenue Influenced
$2.4M
↑ 58% vs last month
Lead Volume by Week
W1
W2
W3
W4
W5
W6
W7
W8
Conversion Funnel
Leads contacted100%
Engaged (answered)71%
Qualified54%
Appointment booked42%
Job closed28%
🔒app.relayroof.com/pipeline
Lead Pipeline
47 active leads · $284k total value
Export CSV
+ Add Lead
New
14
Sarah Mitchell
Austin · Hail · Insurance
$8–14k · Just now
Tom Crawford
Plano · Full Replace
$11k · 8m ago
Amy Nguyen
Frisco · Repair
$3k · 22m ago
Qualifying
11
Linda Torres
Houston · State Farm · 2,400 sqft
AI qualifying now
James Rivera
Katy · Hail damage
$6–9k · 45m ago
Booked
19
Marcus Johnson
Tue Jan 14 · 10:00 AM
$12k · Confirmed
Rachel Kim
Wed Jan 15 · 2:00 PM
$9.5k · Confirmed
Carlos Mendez
Thu Jan 16 · 9:00 AM
$14k · Confirmed
Closed Won
3
Patricia Lee
Signed today
$16,400 ✓
Brian Walsh
Signed yesterday
$11,200 ✓
How It Works

Three steps.
Zero missed leads.

From the moment a lead submits a form or calls in, RelayRoof takes over instantly and automatically.

01
Lead comes in
A homeowner submits a form, calls your number, or messages you from any source: Google, Facebook, your website, or any CRM integration.
Incoming Leads
Google Ads
Sarah Mitchell
Austin, TX · Hail damage · Just now
Facebook
Marcus Johnson
Dallas, TX · Storm claim · 30s ago
02
AI instantly responds
RelayRoof's AI places a voice call and fires an SMS within seconds. It qualifies the lead, answers questions, and captures all the information your team needs.
AI Engagement Engine
📞
AI voice call placed to Sarah
27s
💬
SMS follow-up sent
52s
✅
Lead qualified: roof size, insurance
3m 10s
03
Appointment gets booked
The AI books the appointment directly into your calendar, syncs with your CRM, and notifies your sales rep, all before you even knew the lead came in.
Appointment Confirmed
📅
Booked Automatically
Tue, Jan 14 · 10:00 AM
Sarah Mitchell · 2847 Oak Creek Dr, Austin TX
🔔 Your rep notified via Slack + SMS Sent
Storm Intelligence

Every storm is a
revenue event.
Treat it like one.

Most contractors wait for the phone to ring - or spend days driving neighborhoods knocking on doors. Storm Intelligence eliminates both. The moment a hail or wind event hits, RelayRoof automatically contacts every homeowner in the affected zip codes before they think to call anyone, and before a single competitor has laced up their boots.

  • Real-time NEXRAD radar - hail size, wind speed, affected zip codes updated every 2 minutes
  • Automatic outreach triggers - AI contacts affected homeowners within minutes of a storm event
  • Damage likelihood scoring - roof age, home value, and historical claims data prioritize your best prospects
  • Zero manual effort - runs 24/7 even when your team is off the clock
Add-on +$500/mo on Growth  ·  Included with Enterprise
Storm Intelligence · Dallas-Fort Worth
LIVE
75201 · 47 homes
75024 · 83 homes
76002 · 31 homes
SEVERE ≥1.5" HAIL
MODERATE
OUTREACH SENT
⚡
Hail detected · 75201 · 1.75" diameter
47 homeowners · Outreach triggered 2 min ago
47 contacted
🌪
Wind event · 75024 · 72 mph gusts
83 homeowners · Outreach triggered 8 min ago
83 contacted
📞
Sarah M. · 75201 · Responded to AI outreach
Appointment booked · 2:30 PM tomorrow
Booked
ROI Calculator

See what slow
response is costing you.

Move the sliders. See the revenue you're leaving on the table every single month.

Monthly inbound leads 80
10500+
Average job value $9,500
$2k$25k
Current close rate 18%
5%50%
Current monthly revenue
$136,800
At 18% close rate
→
With RelayRoof
$313,500
At 41% close rate · RelayRoof avg
Monthly uplift
+$176,700
23× your plan cost
Capture this revenue, Book a Demo

Based on customer data. Individual results vary.

Ready to see the math work for your numbers?

Book a 20-minute demo. We'll run the ROI model live with your lead volume.

Book a Free Demo →
The Difference

Before vs. After
RelayRoof.

Before RelayRoof
✕
4+ hour response time
Leads go cold. Competitors win. Revenue is lost while your team is on a job site.
✕
Missed calls = missed jobs
A homeowner calls, gets voicemail, and immediately calls the next roofer on Google.
✕
Manual, inconsistent follow-up
Your reps remember some leads. Others fall through the cracks completely.
✕
No visibility into your pipeline
You don't know how many leads came in, how many were contacted, or how many were lost.
✕
Qualification happens on-site
Your crew drives 45 minutes to find out the homeowner has no insurance and a $500 budget.
18%
Average close rate without automation
Industry avg, NRCA 2024
→
After RelayRoof
✓
27-second average response
AI calls and texts every lead the moment they come in, 24/7, without a single human involved.
✓
Missed call text-back fires instantly
The second a call is missed, a text goes out. The conversation continues. The lead stays warm.
✓
Automated follow-up: every lead, every time
Multi-touch sequences run automatically for weeks. No leads fall through the cracks. Ever.
✓
Full pipeline visibility in real time
See every lead, every conversation, every booking, and every revenue opportunity in one dashboard.
✓
AI qualifies before you roll a truck
Insurance status, roof size, damage type, and readiness, all captured before your crew leaves the shop.
41%
Average close rate with RelayRoof
Avg across RelayRoof customers, Q1 2025
Features

Everything you need.
Nothing you don't.

Purpose-built for roofing lead conversion, not a generic CRM with a roofing skin on top.

📞
AI Voice Calls
Conversational AI calls every new lead within seconds. Sounds natural, qualifies effectively, handles objections.
💬
Instant SMS Follow-up
Automated text sequences fire immediately on lead entry. Personalized, compliant, and conversion-optimized.
📲
Missed Call Text-Back
When a call goes to voicemail, RelayRoof instantly texts the caller to keep the conversation alive.
✅
Lead Qualification
AI gathers roof type, size, damage type, insurance status, and timeline, so your reps arrive prepared.
📅
Calendar Booking
Direct-to-calendar booking with Google Calendar, Outlook, and ServiceTitan. No back-and-forth needed.
🔗
CRM Integrations
Native connectors to JobNimbus, HubSpot, SimpleTalk, Salesforce, and more. Two-way sync, always live.
🔄
Automated Nurture
Long-term drip sequences keep cold leads warm over weeks. Most roofers book jobs 30–90 days after initial contact.
📊
Analytics Dashboard
Full-funnel visibility from lead source to booked job. See what's working and where revenue is being lost.
Plus Storm Intelligence - proactive outreach before homeowners call anyone or answer a door knock

Used by roofing operators across 12 states

See It In Action - Book a Demo

20-minute call · No pitch · Just the product

Competitor Comparisons

See how RelayRoof
stacks up.

You're already comparing options. Here's the honest, feature-by-feature breakdown against the tools roofing companies consider most.

VS
Comparison
Hatch
AI Voice
Home Services
Pricing gap
Hatch is an AI omnichannel platform for home services - acquired by Yelp in 2026. See exactly where RelayRoof pulls ahead for roofing-only companies.
View full comparison
VS
Comparison
SimpleTalk
$7,500 setup fee
9-20 day setup
Not roofing-specific
SimpleTalk charges $7,500 upfront and takes up to 20 days to launch. Built for general outreach, not roofing lead response. See the full breakdown.
View full comparison
VS
Comparison
SalesAPE
2-week build time
Not plug-and-play
True cost
SalesAPE builds custom AI agents from scratch - 2 weeks and 6 hours of your time before you're live. See how it compares to being up in 3 days.
View full comparison
Early Access

Founding cohort.
Limited spots.

RelayRoof is onboarding its first 50 roofing companies. Founding customers lock in pricing before rates increase and get direct founder access during setup.

Onboarding now
23 / 50
founding spots claimed
Claim a Founding Spot →

Live in 3 days or less

🔒
Locked pricing
Your rate never increases, even as we raise prices for future customers.
📞
Founder access
Direct line to the founding team for 90 days. Your feedback shapes the product.
⚡
Setup fee waived
White-glove onboarding is included free for all founding customers.

Already in the founding cohort: roofing operators across Texas, Florida, Colorado, and the Carolinas. Founding customers receive first access to Storm Intelligence and every new integration.

Pricing

Simple pricing.
No surprises.

All plans include unlimited contacts and full AI automation.

Monthly
Annual
Save 15%
30-Day Money-Back Guarantee
If RelayRoof doesn't contact your first lead within 27 seconds of it coming in, we'll refund your first month. No questions asked.
Starter
For growing roofing companies ready to automate their lead follow-up and stop missing jobs.
$375/mo
Billed monthly
White-glove onboarding includes:
✓Full account setup and configuration
✓CRM and calendar integration
✓First campaign live within 3 business days
✓30-day founder check-in call
Less than one roofer's daily labor cost
  • ✓
    Up to 500 leads/month
  • ✓
    AI SMS follow-up
  • ✓
    Missed call text-back
  • ✓
    Calendar booking
  • ✓
    1 CRM integration
  • ✓
    Basic analytics
  • 🔒
    Storm Intelligence Add-on
Get Started

One-time setup fee applies. Waived for founding customers.

Most Popular
Growth
For companies serious about dominating their local market and scaling their appointment volume.
$750/mo
Billed monthly
White-glove onboarding includes:
✓Full account setup and configuration
✓CRM and calendar integration
✓First campaign live within 3 business days
✓30-day founder check-in call
Pays for itself with 1 extra job/month
  • ✓
    Unlimited leads
  • ✓
    AI voice calls, our flagship
  • ✓
    AI SMS + email sequences
  • ✓
    Full lead qualification
  • ✓
    All CRM integrations
  • ✓
    Advanced analytics
  • ⚡
    Storm Intelligence
    Add-on available · +$500/mo
  • ✓
    Priority support
Get Started

One-time setup fee applies. Waived for founding customers.

Enterprise
For multi-location operations, franchise groups, and companies moving serious volume.
Custom
Volume pricing · Custom setup
Built for multi-location operations
  • ✓
    Everything in Growth
  • ⚡
    Storm Intelligence
    Included · all markets
  • ✓
    Multi-location management
  • ✓
    Custom AI voice persona
  • ✓
    Dedicated account manager
  • ✓
    Custom integrations
  • ✓
    SLA + uptime guarantee
Talk to Sales

🔒 Fully TCPA-compliant. RelayRoof handles consent capture, opt-out management, and call recording disclosures automatically. Learn more

Questions about which plan is right for you? Talk to our team →

FAQ

Frequently asked
questions.

Does the AI voice sound robotic? Will homeowners notice?
▾
No, and this is the most common thing we hear. Our AI uses natural conversation models trained specifically on roofing sales calls. It handles pauses, interruptions, and follow-up questions naturally. The vast majority of homeowners don't realize they're talking to an AI. Our customers' close rates are the proof: they go from 18% to 41%. Numbers you don't hit if homeowners feel put off.
What if I'm not technical? Is this hard to set up?
▾
Live in 3 days or less. No developers, no IT team, no complicated configuration. You connect your lead sources (Google, Facebook, your website form), connect your CRM, and you're live. Our onboarding team does it with you on a single call. If you can use email, you can use RelayRoof.
Can it handle Spanish-speaking homeowners?
▾
Yes. RelayRoof detects the preferred language from the lead source and switches automatically. Spanish, English, and bilingual conversations are supported out of the box. No additional setup required. This is particularly valuable in Texas, Florida, and Arizona markets.
What happens if the homeowner wants to talk to a real person?
▾
The AI recognizes when someone requests a human and immediately escalates. It notifies your sales rep via SMS and Slack in real time, logs the full conversation transcript, and can transfer the call live if your rep is available. No lead falls through because of this. The handoff is seamless.
We're a small crew, is this overkill?
▾
RelayRoof is actually most valuable for small crews. You don't have a dedicated person to answer calls and follow up on leads. You're on the roof. The AI does the job of a full-time sales rep, 24/7, for a fraction of the cost. Our Starter plan pays for itself with a single additional job per month.
Is it TCPA compliant? I don't want legal trouble.
▾
Yes. RelayRoof is built with TCPA compliance at the core. Every contact requires prior express written consent (captured via your lead forms), all calls are disclosed as AI, opt-out requests are honored immediately, and we maintain full call records for your protection. Our legal team reviews compliance standards quarterly.
Enterprise-grade security & compliance
🔒
SOC 2 Type II
Certified annually
📋
TCPA Compliant
Built-in consent management
🛡️
256-bit SSL
End-to-end encryption
☁️
99.9% Uptime SLA
Always on, always responding
🇺🇸
US Data Residency
All data stored domestically
Get Started Today

Stop losing
roofing leads.

Every hour you wait, your competitors are booking the jobs that should be yours. Start responding in 27 seconds, not 4 hours.

Book a Live Demo Talk to Sales

Live within 3 business days · White-glove onboarding included